Social media is the modern day word-of-mouth. It’s where people talk about the things that fascinate, impress, amuse and help them (alright, and sometimes also the things that disappoint them too). Social media is a continually evolving online phenomena, and currently includes the big-name social media sites like Facebook, Twitter, LinkedIn and Pinterest , as well as a multitude of smaller platforms to meet the needs of niche communities. Social media is where people choose to spend their time, chatting with people they know and discovering people, products (like yours), places and providers (like you) that they would probably never have come across any other way.
Social Media Benefits to Businesses Like Yours
Social media can help your business to reach your target customers, either locally or across the world (you choose!). When you use social media to provide information, special offers, product support, lifestyle nuggets or anything else that captures the interest of your audience, they will go on to share that magic with their own network, increasing the reach of your message way beyond the limits of your own mailing list. What’s more, studies have demonstrated that people feel more connected to brands that they interact with online, and are also much more likely to buy from companies that have been recommended by people they know – sometimes referred to as “social advocacy”. Social media is so much more than just advertising – it’s about building a community of like-minded people who share a love for the things that your brand represents.
So how does social media actually work?
Here’s an example: By involving people with your company, your products, they feel more connected and are more likely to both become customers themselves, and recommend you to their friends. A great way to do this on social media is to simply ask for feedback. Be pretty specific and keep it simple – few people can resist the urge to respond to a question that they immediately have an answer for – so something like “What colour should our next special edition be – turquoise, lime green or hot pink?” will work well. If possible, accompany the question with an image showing the colour options, and set a time limit for responses (a few hours or maybe a couple of days at most). Make sure that you then announce the decision, even if you decide to go for all three! Those that participated will feel that they actually had an input in the design decision, and even those that didn’t will have observed how highly you value the opinions of your community. And of course, you’ve managed to raise awareness of your new product into the bargain – double bonus!
How do you get your business to benefit from social media?
For you to make the most of social media for your business, you need a good understanding of how each of the social media platforms works, and what sort of people you are likely to find there. For many businesses it won’t be necessary to have a presence on all the main social media sites, so choosing which social media channels to use for maximum effect will be key. Once you’re there, you’ll want to decide which of your products or services are best suited, and plan your content and delivery.
You may also wish to think about making use of paid advertising options to further increase your reach and grow your community.
If you already have a good idea of how to go about this, then now is the time to get started!
If you’re feeling a little less confident, do feel free to ask us – we can support you, right from getting started through to establishing and maintaining a worthwhile social media presence, including:
- Learning about on the key social media platforms (Facebook, Twitter, LinkedIn, Pinterest)
- Creating your social media strategy
- Putting together your social media action plan
- Planning your content and scheduling delivery
- Making effective use of paid advertising and third party promotion tools
- Reviewing your existing social media presence
Still got questions? Get in touch right now, we’d love to hear from you.
Call us on 01787 311 514 or fill in the form here