As a leading SEO company Mutual Advantage has been working with semantic web technologies for more than five years and is already delivering improved search engine results and web presence for its numerous clients.

Why the semantic web is the way forward

The approach taken by professional search engine optimisation (SEO) services companies is changing with the advent of new technology.

Called the semantic web, the technology uses international standards to build a structured ‘web of data’. It provides a common framework that allows data to be shared and reused across the web to improve the display of search results, making it easier for people to find the right web pages and the information that is relevant to them.

The semantic web is taking shape and is set to revolutionise the strategies SEO agencies develop to gain high rankings for their clients on leading search engines such as Google, Bing and Yahoo!

The Mutual Advantage approach

Traditionally bespoke SEO professionals have targeted the way specific search engines work to boost natural search rankings for online businesses.

This approach has brought success and still has some relevance but will inevitably be pushed further into the background as the semantic web starts to dominate.

The old way was also an inexact science that could be affected by changes to a search engine’s formulas and the activities of competitors who would inevitably be pursuing their own SEO strategies.

At Mutual Advantage we have developed a more long-term approach that is guaranteed to boost sales through higher visibility and improved website structure.

Semantic specialists

As semantic specialists, the team at Mutual Advantage work with clients to build a unified web presence across multiple platforms. The onus is on creating visibility across the web not just undertaking activities targeted solely at search engines.

This includes off page activities, such as developing a business’s profile across social media sites, which are established as key locations for business referrals.

By building visibility across the whole of the web, businesses will inevitably rank higher on search engine results and have a far stronger presence online.

Through expertise with semantic web technologies, the Mutual Advantage team has developed a staged approach to boosting this presence which will result in more visitors to your website and improved sales figures.

Make that call

As one of the top SEO companies in the UK, we are passionate about the potential of the semantic web to transform the performance of websites on search results.

While the technology is cutting edge, we appreciate that you want to understand what we we can do for you in simply business terms.

If you get in touch you will find a down-to-earth team who will take the time to explain our approach in plain English. From our experience, it will be you who will want to keep talking.

Either fill in the online form or call 01787 311 514. It could be the start of a successful and beautiful relationship.