The Semantic Web – the new SEO reality

Technology stands still for no man – and in the world of search engine optimisation services (SEO) this is certainly true.

Traditional approaches to natural SEO are being overtaken by new technologies connected to the semantic web – a new phase of the web, which aims to create a structured ‘web of data’. This allows data to be shared and reused to improve the display of search results, making it easier for people to find the right web pages relevant to them.

Leading UK SEO agency, Mutual Advantage is at the forefront of this shift and has been working with the semantic web for more than five years.

Clients we have worked with are already benefiting from our expertise and have seen their search rankings, and sales increase.

The pros and cons of SEO

For any business to succeed online, it is imperative that it appears high on the ranking pages of leading search engines, such as Google, Bing and Yahoo!

Achieving high rankings is an ongoing, long-term process that at times can be frustrating as you vie with competitors and have to adapt to the changing approaches of the search engine companies. However, these efforts are all worth it if the result is increased profits for your business.

The trap many companies fall into is pursuing this one goal to the detriment of other aspects of their web strategy – dedicating too much time on SEO without obtaining meaningful results or trying to artificially boost their search ranking through bad link building.

These are only short-term approaches that could actually end up harming your business.

Visibility across the web as well as on search rankings

As semantic specialists, the team at Mutual Advantage work with clients to build a unified web presence across multiple platforms, which also incorporates off page activities, such as developing a business’s profile on social media sites.

This onus on building visibility across the web ultimately creates a more solid, long-term web presence, which will inevitably lead to high search engine rankings.

Already, numerous clients are working with us to build this visibility. Through expertise with semantic web technologies, the Mutual Advantage team has developed a staged approach to boosting search engine rankings which will result in more visitors to your website and improved sales figures.

It’s good to talk

We know you are busy and that you simply want to to see your website reach your target audience in order to increase online sales. We want to help you achieve this goal by taking away the technological burden involved in the process.

At Mutual Advantage we offer an affordable and friendly approach that will result in success for your business. It costs nothing to talk and a conversation with us might just be the best thing you ever do.

As a first step, either fill in the online form or call this number for an informal conversation.

Work with us and let the web do the rest.